Specifically, the chosen hue is PANTONE 18-3838, most commonly known as Ultra Violet. That's interesting... because, by definition, actual "ultraviolet" light is invisible.
"Each color of the year encompasses something about fashion, decorating and design trends while also reflecting what's needed in our world today," said Pantone Color Institute's vice president, Laurie Pressman. Last year's color of the year was a "life-affirming" shade of green. The year before, it was a pairing of rose quartz and serene blue that was seen as "anti-stress".
So, what does Purple have to say about our planet in 2018?
According to Pantone, Ultra Violet is a dramatically provocative and thoughtful purple shade that communicates originality, ingenuity, and visionary thinking, all of which point us toward the future.
Historically, mysterious purples have been symbolic of unconventionality and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality and creativity.
There has also been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
So, whether you're a lover of Purple Rain or Purple Haze... it's time to crank up the volume and get creative!